Partner with WeaponSpecs
WeaponSpecs is an independent, global spec database and comparison engine for defense systems. If you want to reach the people who research, compare and specify these systems, this is where they already are.
1010+
Systems catalogued
180+
Manufacturers
41
Countries of origin
Who you reach
A global, English-language audience arriving from search with clear intent: defense-industry professionals and procurement teams comparing options, analysts and journalists checking figures, students and researchers, and serious enthusiasts. Because our traffic is search-driven and system-specific, a placement on a given page reaches exactly the people already interested in that class of system.
We are a young, fast-growing site and we share honest, current audience figures with prospective partners on request, never inflated numbers.
Our independence is the product
People trust WeaponSpecs because the specifications are compiled from public sources and are never for sale. Advertising and sponsorship are always clearly labelled and kept strictly separate from editorial data and comparison results. We do not alter a spec, a ranking or a comparison in exchange for payment, and we decline placements that would mislead our readers. That firewall is exactly what makes a placement here worth having.
Ways to partner
Brand display placements
Tasteful, clearly-labelled banner and sidebar placements across high-intent pages: system profiles, comparison pages and category listings. Sold directly, never through a programmatic weapons-restricted network, so you know exactly where your brand appears.
Sponsored manufacturer spotlight
A dedicated, labelled feature on your company or a specific system, written to our editorial standard. The spotlight is marked as sponsored; the underlying spec data stays independent and unbought. Buyers trust it because we never sell the numbers.
Newsletter sponsorship
A single, clearly-labelled sponsor slot in the WeaponSpecs briefing, our data-driven analysis email. One sponsor per issue, aligned with a relevant topic.
Follow the data
Join the WeaponSpecs briefing to see the audience and cadence for yourself before you sponsor it.
Let's talk
Tell us what you're launching or promoting and the audience you want to reach. We'll send current traffic figures, placement options and rates.
Contact the partnerships desk →